Kazakhstan welcomes over 1,200 delegates to PATA Travel Mart 2019

Travel Daily News
23 September 2019
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PATA Travel Mart 2019 (PTM 2019), generously hosted by the Ministry of Culture and Sports of the Republic of Kazakhstan and the Kazakh Tourism National Company, has attracted over 1,200 delegates from 63 global destinations. The delegate numbers embraced 347 sellers from 180 organisations and 34 destinations, along with 252 buyers from 244 organisations and 48 source markets with first time buyers comprising 44% of the total.

The Pacific Asia Travel Association (PATA) was also pleased to welcome 190 local and international students and young tourism professionals. The students from 8 local universities in Almaty and Nur-Sultan, as well as students from Malaysia, India and Canada. were part of the PATA Youth Symposium held on Wednesday, September 18, organised in collaboration with the Ministry of Culture and Sports of the Republic of Kazakhstan, the Kazakh Tourism National Company and M. Narikbayev KAZGUU University.

PTM 2019 officially opened in Nur-Sultan, Kazakhstan on Wednesday, September 18 with the PTM 2019 Welcome Reception, presided by Ms. Aktoty Raimkulova, Minister of Culture and Sports of the Republic of Kazakhstan, taking place at the Radisson Hotel, Astana.

Early in the day, delegates had the chance to gain insights into the power of technology and the evolution of content marketing at the Travolution Asia Forum 2019, organised in partnership with Travel Weekly Group, and the Content Marketing Forum, in partnership with UpThink.

Addressing a media briefing on Thursday, September 19 at the Korme Exhibition Center, the official venue of the event, Dr. Hardy said, “This marks the first time that PATA is organizing an event in Central Asia, and our aim is to highlight the unexplored region of Central Asia and particularly Kazakhstan. Unexplored by many, PATA Travel Mart provides the perfect opportunity to showcase this unique destination vast landscapes and beautiful culture and heritage.”

During the event, PATA officially welcomed the Ministry of Culture and Sports of the Republic of Kazakhstan as it newest government member.

Malaysia to host PATA Adventure Travel Conference and Mart 2020

PATA announced that the PATA Adventure Travel Conference and Mart 2020 (ATCM 2020) will be held in Kota Kinabalu, Sabah at the Sutera Harbour Resort from February 12-14. The announcement was made by Mr. Iskandar Mirza Mohd Yusof, Senior Director of Corporate Communication Division - Tourism Malaysia; Ms Noredah Othman, General Director - Sabah Tourism Board, and Dr. Mario Hardy, CEO - PATA during PATA Travel Mart 2019 in Nur-Sultan, Kazakhstan.

The three-day event is generously hosted by Tourism Malaysia in partnership with Sabah Tourism Board and Malaysia Airlines. It will be the first time that ATCM is being hosted in Malaysia.

PATA Adventure Travel Conference and Mart (ATCM) is traditionally held in February and attracts more than 200 delegates from over 25 countries. This three-day niche event, with both conference and travel mart components, brings together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.

The one-day conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build and strengthen business and networks for delegates.

“The PATA Adventure Travel Conference and Mart provides an exceptional platform for travel trade professionals to gain deeper insights into adventure travel trends and contribute to creating a more responsible travel and tourism industry”, said PATA CEO Dr. Mario Hardy. “This event has enjoyed outstanding success in recent years, and we are delighted to have the opportunity for the first time to focus upon the many opportunities for adventure travel and responsible tourism in Sabah, Malaysia.”

The one-day conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build and strengthen business and networks for delegates.

Upon winning the bid to host the event, YB Datuk Mohamaddin bin Ketapi, Minister of Tourism, Arts and Culture, said, “Malaysia is proud and honoured to be given the opportunity to host this PATA event in Malaysia. It will be a golden opportunity for us to showcase Kota Kinabalu in Sabah, world-renowned for its nature and adventure attractions.”

“We look forward to welcoming our international guests to Malaysia for a fruitful meeting and explorations of the beauty and rugged landscapes of Sabah,” he added.

The selection of Sabah for this niche adventure programme is ideal as the state is popular for outdoor activities. Among its natural assets are Mount Kinabalu, one of Southeast Asia’s highest peaks; the Sipadan island dive site with its great marine biodiversity; lush rainforests and flora and fauna including the Rafflesia, the world’s largest flower.

It is expected that the hosting of this event will bring greater media publicity to Malaysia as a destination for adventure travel, create awareness for Malaysia’s diverse eco-tourism and cultural product offerings, and brand Malaysia as a key player in sustainable tourism practices.

It will be a boost to attracting tourists to Malaysia in conjunction with the Visit Malaysia 2020 campaign.